History of Trend Drinks
history extends back as far as the 1870's at the corner of Sixth and
Cross Street, with the initial ownership by Thomas Jones Monro, trading
as 'Monro and Co.' (1876-1880). Charles J. Hamilton formed a
partnership with Monroe in 1876 till 1879. Hamilton continued
manufacturing aerated waters and cordials with W. Hamilton till 1890
following T.J.Monroes death in 1879.
It appears that
between 1890-1911 no cordial or aerated water manufacture was conducted
on the Monroe site. In 1911 H.J. Wilson commenced manufacturing at the
former Monroe and Co site, naming his new business "Gladstone, Laura
and Georgetown mineral water Company", using a "star"
on his bottles as the trademark.
In 1914 the business was purchased by Frederick
Charles Grubb, (1880-1958) trading under his own name. Although he
studied as a marine engineer, he took an interest in the soft drink
industry in 1906 working for George Hall (Hall and Sons, Norwood)
before shifting to Renmark, where he joined J. Hisgrove, operating as
Hisgrove & Grubb, and later moving to Gladstone, purchasing the
business from H.J.Wilson.
He became Gladstone's Mayor in 1916-1917 and
1932-1933. He died on the 30th January 1958. The business was carried
on by his daughter Eula and son in law Laurence Zerbe, and then their
son, Garth (and later, with his wife, Sandra.)
In 1965 Garth Zerbe changed the trading name to
"Trend Drinks" to fit in with the times.
The addition of ice manufacture in the mid 70's
saw the business developing on two fronts, eventually to a point where
the ice business physically out grew the building, and needed to be
relocated, and thus "Trend" became two separate entities, Ice and Drink manufacture. Laurence and Eula
retired in the late 1980's and eventually sold their share of the
business to coincide with the restructure in 1991. Their share was
purchased by Damian Casey, the production manager at the time.
Garth and Sandra relocated to Port Pirie
at this time to establish and run the ice business, trading as
Trend Ice, and eventually sold their remaining interest in
the drinks in March of 2002. This bought to an end a span of three
generations involvement in the soft drink industry. Their half of the
business was taken up by "AMORE SYRUPS AUSTRALIA PTY LTD "
With this restructure of business ownership came the
decision to revert to the former trading name of F.C.Grubb, and
"re-brand" the product accordingly.
The present Trend Drinks partnership continues
the tradition of manufacturing quality soft drinks and cordials for
niche markets by being innovative and creative in this highly